5 Things You Shouldn’t Do As A Personal Trainer

As a Personal Trainer, your job is much more than just helping someone lose weight. You’re a confidant, a friend, a motivator, a disciplinarian, even a shoulder a to cry on. Your job is to help people with their goals and provide support no matter how bad your day has been.

Remember, your clients are paying for your services and you have to deliver, every time. And providing you do, everybody wins. Your client wins as their fitness goes from strength to strength and their weight tumbles. And you win, as you see your client reach their goals. What’s more, your client is far more likely to recommend you to a friend. And as your network expands, so does your reputation and work.

Every Personal Trainer must go above and beyond to help – you are trying to win their services.

There are many things you can do to get the most out of your clients. But instead, let’s go through five things you definitely shouldn’t do as a Personal Trainer, which may put off a client so much that they never return.

• Don’t Focus On Their Money

There is nothing worse than a Personal Trainer who is more interested in the contents of a client’s wallet. Nothing will frighten a client off more than a Personal Trainer who is more concerned about being paid. Have trust in your client and your skills. If you’re good enough – which you are – the money will take care of itself.

• Don’t Intimidate

Nobody likes an arrogant show off. You’re there to help, not to make to make your client feel inferior. Remember, they’ve come to you because they are not happy with the way they feel or perhaps look. You are their to change that.

• Don’t Talk About Yourself

As much as your client may look interested in your ‘funny’ anecdote, they’d much rather you focus your attention on them. Of course, it’s important to build up a rapport and this comes from conversation. But try and keep it focused or at least relative.

• Don’t Stop

You can never do too much for your client. And while there is a fine line between being helpful and becoming a pest, a client would much rather receive an email or a text asking about their week’s progress than nothing at all. Keeping in regular contact with your client helps builds a better working relationship.

• Don’t Stop!

Just because your client has reached their goal, doesn’t mean your job is done. What’s next? Are they happy? Do they have a new target that they want to achieve? If so, can you help? It’s these questions that you need to ask, which develop trust and enhance your reputation.

6 Top Tips For Reconnecting With Lapsed Clients

1. Don’t Take It Personally

There are many reasons why a client might decide they no longer want to work with you. While it’s possible this could be due to a personality clash, there are in fact a whole host of much more common and practical reasons that could influence their choice. For example, there might have been a change in working hours that includes shift rotas or night time working, a changing financial situation such as moving home or a loss of income, new family commitments could crop up or maybe they just want a change of scenery.

After spending hours building a rapport and brainstorming workout ideas, it can feel like a kick in the teeth to suddenly be rejected by a client. However, personal trainer Julia Willmott explains that it’s important to be philosophical about it. “When I first started out in the business, I couldn’t help but take it personally when a client decided to leave,” Julia admits. “But over the years, I’ve learnt to be more philosophical about it. It can be a great opportunity to improve your service and do even better with the next client. Rather than take this personally, I’m really happy to have been a part of their journey back to health.”

So pick yourself up, dust yourself off and get ready for your next session.

2. Offer Something New

A client may decide they want to leave because they have reached the goal they originally set out to achieve with you, so one way to re-engage lost clientele is to offer them a brand new service. Be creative and think of ways you can attract ex-clients without sticking to the original one-to-one format.

Fitness media marketing expert Yvonne Radley advises: “Try creating some upsells like retreats or extreme training in small groups to add a competitive nature, maybe even get a group together to compete in an event. Don’t look at getting clients back to continue where they left off, instead help them progress by offering them a different level.”

Julia Willmott agrees, explaining that clients who leave her small group Pilates sessions may book onto one-day retreats or workshops instead. She adds: “Keeping them in the loop regarding new ventures is vital.”

3. Keep In Touch

It’s always worth keeping in touch with ex-clients in case their situation changes and they’d like to work with you again in the future, or even refer your services to a friend or family member.  They may start training for an event and want an extra hand with specific drills to help them gain a new PB or maybe a promotion at work gives them the additional income they need to fit in a few gym-based sessions with you. Julia uses emails and Facebook as her main ports of call for linking with current and past clients, maintaining a mailing list so she can easily send out blogs and recipe ideas to give them inspiration.

Celebrity trainer and award-winning author Christianne Wolff agrees: “My ezine is my second biggest tool [after PR], so I always build my audience and write good content.” Other tricks to stay in touch include social media posts and Facebook live videos.

“My lapsed clients are on my mailing list and they always get back in touch after a while, even if it’s been 10 years! This week, I had three clients get back in touch to train over the summer and it was just as my other clients were all on holiday, so it was perfect,” she continues.

4. Be Visible

Maintaining an active, public profile that showcases you as an industry expert in your field is a great way of keeping you fresh in the minds of clients who may have otherwise walked away. Christianne ties this in with her marketing strategy, writing for the national press on a weekly or monthly basis as well as distributing leaflets, utilising Facebook ads, providing free webinars and taking on public speaking engagements at events. All this reinforces your image as the go-to trainer in your area, as well as giving you the opportunity to showcase any specialities or niche know-how you have. This gives past clients the chance to get to know you again and see what new skills you may have picked up since you last trained them.

Julia Wilmott has also seen success with this method, explaining: “I also find that keeping a presence in the local press helps, and clients often come back to me having been ‘reminded’ of my services in a local magazine or paper.”

5. Fine-Tune Your Marketing

Having a succinct marketing message in place is vital to reach out and connect with your clients, whether you are looking to attract new members, engage the ones you already have or reconnect with clients of sessions gone by. Having a targeted message that you can relay and have them relate to can help lapsed clients rejoin the fold, as they are reminded what you are all about as a trainer and what you can offer them.

Yvonne Radley states that to be really successful with your marketing, you need to understand your clients inside out. “You have to talk directly to your client and their issues,” she emphasises. “Next, you need to highlight the benefits of working with you – how can you help them? And the one most people forget is a plain and simple call to action – click this link to buy now or call me on this number or give me your email address. You have to have a clear path for them to engage with you in some way.”

Other strategies you might want to employ include showcasing testimonials that your clients can relate to. Yvonne advises steering clear of using your own physique as an example, as many new clients may find this intimidating rather than motivational.

6. Client Retention

Client retention is all about keeping your clients happy and delivering on your side of the bargain. Christianne Wolff emphasises that simple etiquette can go a long way. Being on time, not cancelling sessions last minute, having a good energy and being positive, varied training routines and showing them how far they have come since starting their fitness journey are all crucial etiquette extras. “Sometimes I will also make nice gestures like baking some lovely sugar-free cakes or making them a healthy smoothie,” she adds.

Yvonne Radley agrees that these distinguishing little extras can make all the difference to make a client happy. “It doesn’t have to be grand gestures,” she explains. “Lollipops on a hot day, daffodils for all the mums on Mother’s Day, nights out, extra workshops, the list is pretty endless. But it’s all much cheaper than trying to recruit new people with advertising, whether that’s online or offline.”

Christianne Wolff adds that it’s important to ask how a client is feeling at the beginning of a session so that the workout is tailored to their energy levels. She also throws in meditation and mindset work too, to ensure clients are in a positive frame of mind when they see her.

Interestingly, Christianne also comments that sometimes, you are ready to part ways with a client, and that’s fine too. “What’s important is that they leave at the right time. We have all clung on to clients for dear life, even if we don’t enjoy their company and they suck the life out of us at every session because we would rather do that than find a new client, which is madness.”

Julia Willmott, on the other hand, notes that client retention has formed the basis of her personal training business: “Retaining clients means that we can really drill down to what they need and want in terms of their fitness and health, enabling me to give bespoke sessions which are sometimes lacking in the ‘one size fits all’ nature of larger gym-based classes.”

Ramp Up Your Marketing To Engage Lapsed Clients

• Interact every day – social media is an easy way to do this, for instance, a Facebook group that includes past and current clients
• Sell-in packages – this encourages more of a commitment and an incentive for a client to continue working with you, especially if they have paid upfront
• Put together a yearly marketing plan rather than doing your marketing ad hoc – know what you are pushing each month and focus on what you want to say
• Use both offline and online methods to engage as many people as possible with your services and personality

How To Motivate Your Clients To Achieve More – Be SMART!

As a Personal Trainer your job is to get the most out of your clients and maximise results no matter how big or small their goal is. They’ve called on you to help, and it’s down to you to unlock their door that leads to progression.

One of the biggest ‘doors’ that prevent people from achieving what they want is motivation. Or to be more precise: a lack of motivation. Without motivation, will power and downright grit and determination, goals will fall by the way side, results will flounder and progression will come to a standstill.  One of your jobs, as a Personal Trainer, is to ensure this never happens, and it’s all about being SMART.

Be SMART!

Goal setting is one of the most effective tools to keep motivation levels high. However, it’s not as easy it seems. Get it wrong, and your client’s motivation will significantly suffer. A popular method to use when setting goals is the SMART formula. Follow this and you shouldn’t go wrong.

Set (S)pecific goals. The more specific goals are, the more motivating they will be. For example, telling your client that you want them to lose one stone in six weeks is a precise statement with a finite outcome. Both you and they know from the start what the end goal is.

Set (M)easurable goals. It can be easy for you and your client to set goals that are too vague. Wanting to become fitter or weigh less doesn’t work. How much fitter do they want to become? How much weight do they want to lose? Charting and documenting development is clear and measurable and will help you and your client identify your progression.

Set (A)djustable goals. Goals that are set in stone can put too much pressure on both you and your client, which may have a detrimental effect on motivation. For example, what happens if your client feels sick or gets injured? Problems like these may require training to be put on hold, which could have a huge effect on goals. On the other hand, if a goal is too easily achievable, it may need to be raised. Targets that aren’t challenging will affect motivation.

Set (R)ealistic goals. Setting an end goal that is unreachable will have absolutely no benefit. Forever striving to reach a target that is unobtainable will exhaust both you and your client and leave you deflated once the goal hasn’t been achieved. Set targets that can be reached, but require hard work. Goals that are too easy – losing 3lbs in six weeks – will leave your client unfilled and bored. Remember, by following the SMART principle, you can always adjust them.

Set (T)ime-based goals. Breaking down goals into shorter goals (stepping stones) will help maintain focus and motivation. For example, let’s say you and your client have identified that you want to lose one stone in six weeks. Now this may seem like a big target, but by breaking it down into shorter weekly goals, i.e. 2.3lbs a week, makes it feel much more achievable and will help keep you both motivated and more likely to stick to it.

Remember, goals and targets help create structure for both you and your client. Without them, training sessions will become less effective, your client may become disinterested, and you too could lose motivation. Be SMART will help you motivate your clients to achieve more.

What Makes A Great Fitness Instructor?

It’s one of the most intriguing questions: what qualities should a great fitness instructor possess? More importantly, how do these qualities help them motivate, inspire and retain clients?

While there isn’t a short answer to these questions, we’ve earmarked a few attributes that separate the A-list fitness instructors from the rest.

Punctuality, Preparation And Professionalism

If you’re late for a class, this could put your clients off exercising before they’ve started. More accurately, it could put them off exercising with you. Needless to say, losing clients to other trainers because of poor timekeeping reflects very poorly on you.

Not keeping people waiting is tip number one, and tip number two is to be prepared. From music selection to choreography, every element of your class needs to be researched and planned to a tee. Otherwise, it looks like you don’t take client satisfaction seriously.

Lastly, professionalism is key. You need to look and act like a top fitness instructor if you want to be one. There are the basics like good personal hygiene and clean clothing, and how you interact with clients is crucial. Your sessions should be enjoyable, but they should not be compromised by too much story-telling or chit-chat. You need to occasionally keep a distance to get the best out of your class.

Education, Education, Education

As in most professions, the fitness instructors who go furthest are the ones who strive to continue learning. After all, your job is to encourage people to be the best versions of themselves. Therefore, why wouldn’t you apply this principle to your career?

You might have a Level 2 certificate or Level 3 Diploma in Fitness Instructing, but this can only take you so far. Not gaining further qualifications limits who you can work with and the services you can provide.

For example, what if a client came to you with questions about nutrition and weight management, but you weren’t equipped with the knowledge to provide detailed and helpful advice on this subject? What if you didn’t have the sufficient qualifications to take on pre and postnatal clients, and lost potential female clients to another instructor?

Gaining specialist qualifications not only makes you a great fitness instructor, it positions you as the go-to expert on some key topics. Thankfully, there are many different courses which can take your career to new heights.

Great Communication Skills

When we say that the best fitness instructors are great communicators, this doesn’t mean incessantly barking out orders. A great fitness instructor is someone who builds a relationship of mutual understanding and trust through clear communication.

According to Albert Mehrabian’s 7-38-55 Rule of Personal Communication, 55% of how we communicate is through body language, 38% is through tone of voice, and 7% is through the words used. Therefore, you should always consider how your body language and tone of voice communicate your verbal instructions.

Some examples of good body language include adopting an open posture, maintaining eye contact and using physical contact where appropriate. For instance, guiding them through an exercise, or giving out a motivational high-five! Which ties in nicely with our next top tip…

The Ability To Motivate

You might be the greatest communicator in the world, but this doesn’t mean everyone will respond to your instructions with the same enthusiasm. Throughout your career, you will encounter people who are lacking in self-confidence and  take time to learn certain exercises. Or, they simply aren’t sold on the idea of exercise altogether.

There are several strategies you can adopt to make these people feel valued and reiterate that what they’re doing is worthwhile. Giving out praise (even for the smallest accomplishment), showing a genuine interest in the progress of your clients and hammering home the benefits of each exercise are all key parts of the learning process.

One way of not only motivating your clients is to buy them an unexpected present when they complete one of their goals. This will help them find that extra 1% when they’re in the middle of a workout!

The more motivational you are, both regarding verbal and non-verbal communication, the more positive your clients will feel within themselves and the more likely they are to keep coming back to your classes. 

A Sensitive And Friendly Approach

The most common adjectives you read in most fitness instructor job descriptions are ‘friendly’ and ‘approachable’. The simple reason for this is that no two clients are the same. Some people are self-starters, others need a bit of a push. Some people learn exercises quickly; others take more time.

Most people who are performing exercises for the first time are likely to have a few questions along the way. On top of this, certain clients can be very sensitive and may feel uncomfortable in a new environment. As such, you need to come across as someone who is always willing to help and can provide the ‘arm around the shoulder’ treatment when needed.

This should apply before, during and after sessions. While you want to motivate your clients, you also need to realise their physical and mental limitations and tailor their workouts accordingly. Achieving the correct balance between pushing them and letting them learn at their own pace is therefore vital in shaping people’s perceptions of you.

An Up-To-Date Knowledge Of Industry Trends

As a fitness instructor, it’s essential to keep your finger on the pulse when it comes to the latest trends. Exercise is evolving all the time, so it pays to be on top of what’s going on in your industry.

Podcasts and webinars from leading influencers will provide you with useful information which you can take into your class. What about contacting other instructors to ask for their advice, or attending networking events?

You can also set up Google Alerts for any topics that are relevant to you. All you need is a Google Account, and you’re good to go. As an example, just type in ‘fitness trends’ and then you’ll receive notifications every time an article featuring these keywords appears online.

Avoiding Unnecessary Risks

The importance of this last tip cannot be overstated. Even if you meet the above criteria, it counts for nothing if you don’t have the right insurance. You are unlikely to be permitted to work on a gym floor without fitness instructor insurance, and with good reason.

Let’s say you were training a class and a client injured themselves, holding you responsible and claiming against you. If you didn’t have Public Liability, you wouldn’t be covered and could be forced to pay hefty legal costs. What’s more, your business and reputation could be affected in the long run.

The Top 5 Ways To Get New Clients

There isn’t a single personal trainer or fitness instructor out there who doesn’t want more clients. Fresh faces mean busier timetables, new goals, varying training schedules and of course, more income.  New clients keep the job interesting, exciting and ultimately, rewarding.  However, many personal trainers struggle to find more clients and are often left scratching their heads as to why.

For some, it can be genuinely difficult to find more people to work with, but it really shouldn’t be. Not when you think that a full-time personal trainer only needs 15-20 clients in order to work 30-40 hour weeks – the average client will train at least twice a week.

So, here are five simple ways to get new clients.

1 - Find Your Voice

It may seem a little cheesy, but it’s so important to be your own personal trainer. There are thousands of fitness instructors out there, all in the same boat as you, all looking for work. You need to stand out from the rest. You need to do your own thing and find a formula that works for you. Now this doesn’t mean doing something totally outrageous, after all, there are only so many roads that lead to fitness. But why not devise your own routines and specific programmes that are perhaps a little different, which make you stand out from the crowd?

Don’t be frightened to do things your way. There are too many generic personal trainers out there, and no one got anywhere by being the same.

2 - Do Your Job Well

In order to get more new clients, you have to be on it 24/7. There may well come a day when you can’t be bothered or perhaps lack the enthusiasm you did the day before. But, remember that your reputation precedes you, and clients will pick up very quickly if you’re not giving 100%. Every client deserves your undivided commitment and enthusiasm. They are the ones who have chosen you. They are the ones who have parted with their hard-earned cash. And they are the ones who could very easily go elsewhere.

As a personal trainer or fitness instructor, your reputation is vital and it only takes one bad review to tarnish that, potentially unravelling years and years of hard work. On the other hand, a good reputation can spread like wildfire. There really is no better reference than great word of mouth from your clients.

3 - Going Above And Beyond

For a lot of personal trainers, their job with the client finishes the moment they walk out of the gym. It’s down to you to go that extra mile.

Each week, you only have a very small window of time to work with your client. After that, it’s down to them and, in a lot of cases, many don’t follow what they have been told or instructed to do. This is where you can help and show your client you are with them every step of the way. Good reputations spread like wildfire, remember!

Why not set up a time to call your client and see how they are progressing that week? How about an email address where your client can send you any queries they might have? There are many more things you can do: specific weekly training goals, nutrition plans, and food diaries. It’s these little things that can make a massive difference and show your client that you are willing to go above and beyond.

4 - Social Media

Creating a social media platform will help build reputations, increase your portfolio, and extend your network. Facebook, Twitter and Instagram are just a few examples of social media outlets that you can use to your advantage. It’s free advertising:

• Create a Facebook page where you can upload information about classes and how they can contact you. Get your friends to share the page with their friends. Before you know it, your page is being seen by thousands of potential clients.
• Create a Twitter page. Link up with other Personal Trainers, fitness bloggers, and health organisations. Networking is absolutely critical for personal trainers. You never know what opportunities may arise from being friends with the right people.
• Create an Instagram page, documenting what you offer through pictures and videos. You are in charge of your content. You are in charge of what you want people to see.
• Be aspirational.

5 - Market Yourself – Weekly Newsletter, Emails

Weekly newsletters and blogs are great ways to reach out to as many people as possible. Such outlets also give you the opportunity to explain more about yourself and what you have been up to.

Weekly newsletters are an important factor when trying to increase your client base. Letting people know what classes you are running, whether you are offering new deals or even a free complimentary induction class, will inevitably increase the chances of finding more clients. Remember, emails can be shared just like social media outlets, and the more people that see your content the better.

Never underestimate the power of blogging either. Writing blogs is a perfect opportunity to show your knowledge on specific subjects and even critique certain newspaper articles you may have read that week, which you think are misleading.   You might not think it, but blogging is a great way to showcase your talent and personality. Building a bigger client base is all about trust. The more they know about you the better.

7 Personal Trainer Tips You Need To Know

Personal trainer tips aren’t just for those looking to become a qualified personal trainer.

With the extremely saturated personal training market, it’s necessary to up your game and try to stand out from the crowd.

Despite the current economic climate, data shows the personal training industry is only to set grow, so what can you do to make your business thrive?

We’ve put together some top personal trainer tips to help ensure your business is as good as possible and make sure clients choose you!

How To Become A Successful Personal Trainer.

Becoming a successful personal trainer will take time and effort - and goes beyond earning your certifications.

As a fitness professional, you will be the client’s link between setting and achieving a goal.

You will need to be good at business and have brilliant people skills since you will deal with different clients daily.

You’ll need charisma and skill to offer valuable fitness advice, training schedules and nutritional plans. Your aim is to keep your clients coming back, eventually building a loyal client base.

With Our 7 Top Tips, You’ll Be Able To Achieve This In No Time And Have A Thriving Business.

Growing Your Business

Before you jump straight into our personal trainer tips that focus on working with your clients, it’s best to look at building and improving your business.

The business side of your work will fundamentally be the key to success and retaining your client base.

1.     Identify your market niche

If you’re starting in personal training, you might not realise it has many different areas and types of training you could focus on.

Doing some research into the area where you intend to provide your services is key. Take a look at the different demographics around you.

For example, are you in an area with lots of elderly or young people? Are you based near lots of antenatal classes or schools? Asking yourself these questions will help you determine what type of audience to target.

Your niche could be, and not exclusive to, the following:

    • Senior and elderly citizens

    • Prenatal or postnatal individuals and couples

    • Couples or groups

    • Young people and teenagers

    • People with different abilities or disabilities

    • Bodybuilders and weightlifters

    • High-level athletes focusing on a specific sport

    • People looking to lose weight or improve their lifestyle

2.     Get experience

Before you embark on setting up your own personal training business, it’s wise to first gain some experience - knowledge is power, after all.

Experience can be gained in all different ways.

Working At A Gym

You may want to first start out working at a gym. This will allow you to shadow other trainers and get a lay of the land before jumping straight in.

You’ll get more of an understanding of how gyms operate in all different areas. From equipment to the front desk - you’ll learn both practical and theoretical skills.

Some skills you can gain through working at a gym include:

    • Interpersonal and building relationships - chatting with clients and other personal trainers

    • Understanding of client decision making - why do they want to join a gym and have a personal trainer

    • Business skills - understanding the rates clients pay for a personal training session

    • Teaching skills - learning from other personal trainers and seeing how they train their clients

Attending The Gym

Working at a gym is one of many ways to gain experience. However, attending working at the gym alone may not feel like enough. You may want to brush up on your general ‘gym skills’ by spending time in a gym.

By attending the gym regularly, you’ll learn how to use different pieces of equipment and be able to test out different variations of exercises that may suit different niches.

You can also observe the other trainers working or attending the gym - if they’re friendly, you may want to approach them for advice or some personal trainer tips.

Working With A Personal Trainer

Taking things a step further, you could invest in working with a personal trainer. This way, you can get first-hand experience and learn what to do and what not to do.

Training people for free is also a great way to gather vital experience. Starting by training a family member or friend will help you build your confidence, learn people skills, and figure out what exercises suit different people.

Remember to ask questions, no matter the route you go down, to gather experience - this is a great way to learn.

3.     Gain and improve upon your personal trainer skills

You might have the beginner qualifications and certifications to be a personal trainer, but do you have the skills?

What do we mean by this? It’s all about improving on what you’ve got to help you stand out.

Earning further certifications is a great way to build on your skills. They can help you expand your expertise and focus on your market niche. Some further certifications include:

    • Nutrition and diet for additional meal planning services

    • Mindfulness and wellbeing

    • General fitness

    • Women’s health focusing on the menstrual cycle, women’s fitness and menopause

    • Yoga and Pilates

    • CPR and further medical training, for example specialising in exercise for Asthma suffers

    • Developing your soft skills is key to retaining and building a loyal client base.

Soft skills help you understand and relate to other people. They help you build lasting relationships and also can be the missing piece needed for your personal training business to excel.

Some skills to focus on include:

    • Compassion, understanding and empathy

    • Communication and active listening

    • Adaptability and being agile

    • Problem-solving

    • Dependability

4.     Increase Your Business Knowledge

We’ve touched on business knowledge, but this is essential to a successful personal training business and one of our top personal trainer tips.

You may gain some business skills from working in the gym, but you can take this to the next level by doing your research.

You can read many articles about personal training businesses that cover everything from building rapport with your clients to writing your personal trainer bio.

The more reading you do, the more skills you’ll gain.

Taking business courses will also help you better manage finances, legal forms, time management and much more.

Working With Your Clients

Now you have an in-depth understanding of running your personal training business; it’s time to focus on building your client base.

1.     Get to know your clients and show them you care

It may seem simple, but building a relationship with your clients will be one of the most important parts of your role as a personal trainer.

Your main goal should be to help the client and offer support and advice wherever possible. Invest in them and identify exactly how you can help.

Showing your client you care about their needs before jumping straight in with price plans will show you are more genuine and ultimately keep them coming back - they may even recommend you to their friends.

Understanding your working relationship will make your sessions much easier for you and your clients.

You will want to remain professional and remember that you are running a business. Though it can be easy to spark a relationship with clients - especially as you’re most likely working on a one-to-one basis - you will need to set some boundaries.

Many clients may want to let off steam or confide in you, which is great for building your relationship. However, if your client reveals things that are too personal, you are within your rights to decline to engage in that conversation.

A client may also begin to view you as a friend and want to take advantage of your work - for example, asking you to work an extra half-hour free of charge or asking you to travel outside your ‘work location’.

As a business, you are within your rights to decline and not agree to partake. Although this may not feel comfortable, this will help you remain professional and set boundaries with your clients.

2.     Invest time and attention in each client

During your session, your client should feel that they are the only ones on your books and that you are there for them.

Focus on your client’s needs, ask them about any factors impacting their session and tailor it to them. Also, if your client is new, take time to understand their goals and how your will base your training to help achieve them.

Setting a plan for your clients can motivate them through the sessions.

Ultimately your job is to inspire and set a good example for your clients at all times - no matter how your day has gone or how you’re feeling. Always try to set your personal life to one side once you start working with a client to ensure the focus is on them.

A good way to help your clients feel you are invested in them is by setting them ‘homework’ to do outside of your regular session. This could include exercises to continue on their own, techniques to work on, or simple things such as keeping a workout journal or walking diary.

3.     Advise, don’t patronise

It may seem like common knowledge, but an important part of working with your personal training clients is being supportive, not superior.

Attending a personal training session can be daunting for clients, especially new ones. If you want to ensure your client is comfortable and will return, avoid being a know-it-all.

Create an environment where your clients are encouraged to ask questions and offer advice to help them achieve their goals.

Tips To Keep Beginner Clients Engaged

A vast majority of your clients are going to be beginners, and fortunately with beginners almost any type of exercise regime is going to work for them. 

With a beginner client you have the opportunity to establish positive training habits that they will carry with them for life, so it’s important you not only establish these habits but keep them engaged and create a positive experience. This helps you retain clients and also offers them the chance to really see the benefits of healthy living.

Here Are 5 Quick Tips To Keep Your Beginner Clients Engaged.

1. Make Them Feel Comfortable In The Gym

Joining a gym is easy, but stepping foot in one and trying to use the machines and weights can be a daunting experience for beginners. You know that no one is looking at them when they’re trying to train, but your client may feel like all eyes are on the “newbie”.

Make your client feel comfortable in the gym by giving them a quick tour and showing them how certain things operate.  Make sure you’re not throwing them in the deep end by getting them to use the more complicated machinery, and start them off on the easier things like free weights or treadmills. Don’t place a beginner next to an advanced lifter busting out 30kg preacher curls – they’re going to feel self-conscious and probably not come back.

2. Communicate At A Beginner Level

You know the difference between goblet squats and bodyweight squats, but your client may not. It’s easy to revert back to gym lingo as you are completely immersed in the subject, but this may go over people’s heads.  Your client doesn’t need to know the ins and outs of how a certain exercise was invented, nor can they be expected to understand what a preacher curl is and what a hammer curl is on their first day. Explain the names of the exercises like you would a total novice and you’ll find you won’t confuse your clients as much and they won’t feel talked down to.

3. Don’t Go Too Hard Too Soon

An effective training regime doesn’t have to consist of your client lying face down in a pool of their own sweat, hating the world - and you. An effective training regime, as you’ll already know, has to present the body with enough stress that the body has to adapt to and then recover from. Presenting too much stress will result in overload and potentially hurt your client. Ease them in to a workout that is easier to recover from but also allows them to feel like they’ve actually done a workout. If you annihilate them on the first day, they’re not only going to be in pain, but be scared of working out.

4. Address Their Goals First

A client has come to you because they want to improve their health in some way. Listen to what they want to achieve with their workout and provide them with the steps to achieve those goals. If they want to improve mobility, take that in to account with your first session. Allow your client to feel like it’s a first step to a better, healthier lifestyle and they’ll be more engaged, and more likely to keep coming back. Help them become confident and competent within the gym atmosphere whilst addressing what they want to get out of a training session.

5. Get Them Excited About How Training Will Improve Their Lifestyle

A new client may be feeling a little sceptical as to the effectiveness of training and eating healthier, so describe how each exercise will help them improve. If you highlight how each part of their dedicated workout is helping them reach their goals, they’re more likely to engage with what you’re saying and realise that what you’re doing for them really matters.

7 Ways To Build Rapport As A Personal Trainer

Building rapport as a personal trainer is essential for gaining a strong client base. If you’re new to the fitness industry, this is one of the first things you should work on.

Online marketing and establishing your niche as a PT will certainly help you thrive, but not without cultivating positive relationships with prospective and current clients. Many trainers overlook this when starting out, so mastering this skill could give you an edge over your competition.

Here you’ll find 7 ways to build rapport as a personal trainer, so you can attract new clients on the gym floor and retain those you’re already training.

1. Appear Friendly And Approachable

In a recent survey, 62% of consumers were most attracted to companies that exhibit ethical values and authenticity.

This applies to you and your business, especially since you are your own brand when working as a PT. The more you smile and interact positively with clients on the gym floor, the more ‘human’ and relatable you’ll seem.

Instead of immediately approaching clients with a sales pitch, try greeting them and chatting with them each time you see them on the gym floor.

Establishing yourself as a friendly acquaintance first can work wonders for attracting new clients. If you want to learn how to transition into this stage, skip our fourth tip.

2. Pay Attention To Your Body Language

With at least 70% of communication being non-verbal, mastering your body language when talking to potential clients is essential for building rapport as a personal trainer.

Mirroring is an effective way to create an affinity with others through your body language.

This technique involves matching the body language of the person you’re communicating with to subconsciously signal that you’re connected somehow.

This includes sitting down if they’re sitting or standing up if they’re standing. It can also include talking slower or faster to match their talking speed. When done subtly, it’s a proven method for building rapport with potential personal training clients.

Other tips for positive body language include:

    • Smiling

    • Standing tall

    • Holding your arms in an open position

    • Using eye contact when speaking

The key thing to remember when building rapport as a personal trainer is it’s not just about what you’re saying. It’s how you say it.

Avoid body language or speech patterns that could appear abrupt or standoffish, such as crossing your arms or talking too fast, even if this is how your potential client communicates.

Appearing friendly and relaxed could help them warm to you during your initial encounter if they seem introverted or shy.

3. Find Common Ground

Once you’ve greeted a potential client a few times and started a conversation, it’s a good idea to try finding common ground early on so you have something to connect with them over.

It’s a great way to get into further conversations with them before you follow the advice in our fourth tip and invite them to a free exercise class, for example.

Common ground could be:

    • Shared hobbies away from the gym

    • Similar taste in music

    • Similar taste in films or TV shows

    • Similar taste in books

    • Follow the same sports

Bringing the above into conversation can be difficult if you haven’t spoken much before.

To make this stage more natural, try engaging in small talk first, such as discussing the weather or their plans for the weekend.

Remember, the main goal here is to find common ground, which at first could simply involve showing them you’re human too.

This is hugely important when building rapport as a personal trainer, as establishing a connection with potential clients will make them more likely to choose you over a PT they’ve barely spoken to yet.

4. Build Rapport By Offering A Free Exercise Workshop 

This is hands down one of the most effective ways of building rapport as a personal trainer.

Once you’ve become acquainted with a potential client, you’ve set up the opportunity to indirectly showcase your services to them.

The process is simple. Create a short workshop focusing on an area of fitness you specialise in or one that aligns with the goals of the potential clients you’ve been talking to.

Then, around 15-20 minutes before you run it, approach the gym members (make sure they aren’t in the middle of a set or cardio session first) and politely invite them along.

Let them know it’s due to start soon and that it’s half an hour long and completely free of charge.

Not only is this more effective than delivering a hard sales pitch, but it also means that if potential clients aren’t interested, your relationship with them isn’t damaged.

They may still love what you’re offering and refer a friend interested in working with a personal trainer.

If they are interested, they’ll be much more likely to sign up with you over another personal trainer, especially since you’ve kindly given them free advice.

At the end of your workshop, give your attendees a strong CTA (call to action) to follow.

Don’t be afraid to let them know you’ve got an offer ending soon, and they’re welcome to sign up for a free consultation to learn more about your services.

5. Make Your Consultations Personal And Memorable

Your personal training consultations are your time to shine to prospective clients.   

While their structure can vary, they are free sessions that allow you to discuss the client’s goals and show them how working with you will mean they achieve them.

They’re also the perfect opportunity for you to present your personal trainer packages and encourage them to sign up, and the only time you’ll be able to hard sell to potential clients.

If you’ve put effort into building rapport with potential personal training clients beforehand, you’ll find consultations much more effective.

But if you haven’t had a chance, you must put extra effort into making them personal and memorable to stand out against competitors and establish trust.

Follow our previous tips for building rapport with personal training clients and be an excellent active listener when discussing their goals.

Find out any special training requirements they have because of an injury or health issues and use strong examples of relevant clients you’ve worked with to demonstrate your previous successes.

6. Use Examples Of Client Successes 

Another go-to method for building rapport as a personal trainer is to demonstrate the success current or past clients have had by working with you.

The key thing many trainers overlook is using a relevant testimonial for each person they’re selling to.  

For example, if you’re talking to someone looking to gain muscle mass, you wouldn’t show them the progress of someone who lost three stone because their goal was weight loss. 

It’s better to demonstrate the success of someone who started in the same position they are in. That way, they can visibly see the results you can help them achieve if they choose you as their trainer—you’d struggle to find a better way to sell your services.

7. Don’t Forget About Your Current Clients

Trust is key when building rapport with personal training clients. The more your client trusts you, the more they can open up and talk to you about their goals and even the barriers they face. 

Be honest with them. If you think that their targets are too high, tell them. Push them if you think they aren’t working hard enough or can go even further. Don’t hide anything from your clients - they’ll thank you for it. 

Going the extra mile for your clients is also vital for client retention. Show them the session doesn’t end when they go home. This will help convey to your client that you are there to help. 

A friendly email asking how they are getting on or a text with a brief reminder of that 5k park run they should be doing this morning helps build a better working relationship with your client.

You could also point them to helpful books or podcasts or buy them a token gift for their birthday. Small, kind gestures can make your clients feel valued, which works wonders for retention. 

Above all else, remember to always be an active listener, so your clients feel heard. 

If they’re having a tough week, adapt their session accordingly. If their goals change, alter their workout plan and set specific goals to facilitate their progress. 

9 Essential Tips For Boosting Personal Trainer - Client Retention

You’ve already taught them the exercises they need to do. They know how often they’re supposed to work out. They know how they should eat.

Increasing your PT client retention can be challenging when you’re new to personal training. There’s much to consider, from building rapport with your clients to setting up your pricing structure.

With the right advice, you can optimise your behaviour and business structure to improve client relationships and keep them invested in your training. Here we cover 9 essential tips for boosting personal trainer client retention, so you can improve your career prospects and increase your guaranteed income.

1. Always Use Their Name

Frequently using someone’s name establishes that you’re invested in them personally. 

Human behaviour expert Dale Carnegie said ‘remember that a person’s name is to that person the sweetest and most important sound in any language.’

Using someone’s name in a conversation means you’re creating an individual message and goes a long way to motivate them. It causes their brain to release dopamine and serotonin, the ‘feel good’ hormones, and associate this with your interaction. It’s a simple but effective trick for boosting PT client retention that you should use in conversations and when encouraging them to push that bicep curl again. 

2. Listen To Their Goals

This sounds simple, but discovering exactly why your client has come to you for advice is vital to creating that all-important relationship. 

A study by the International Journal of Listening found that ‘active listening responses in initial interactions increase the recipient’s perception of feeling understood compared with other response strategies.’

Finding out their goals early on and continuing to check how they’re progressing means your clients will feel as though you value their opinion. It shows you’re dedicated to their progress and prepared to adapt their training based on their desired outcome rather than the one you think they should aim for. 

For example, your client’s main goal might be to build muscle in their legs rather than lose excess weight. You should keep this in mind when creating their workout programme. 

Not only is this your duty as their personal trainer, but it also means they’ll achieve the results they’re paying to see and be much more likely to continue working with you. 

If you have a lot of clients, it’s easy to try a one-size-fits-all approach, but that won’t work. You won’t see much PT client retention if your clients don’t feel you’re actively trying to help them achieve their goals. 

3. Make Your Sessions Exciting

We don’t mean jumping around like a puppy or talking so much that you look like you’ve taken too much pre-workout. We mean being excited about training with the person and their progress. Positive energy creates more positive energy. Chances are you’ll have to act as a therapist often with your clients, so turn negatives into positives and create an exciting atmosphere for them.

It’s a good chance they’ll be unhappy about their current physical health, so they’ll be looking to you for motivation to get excited about making a change. Keep them on their toes by changing up your sessions together as they progress. Much of PT client retention relies on your clients feeling empowered and having fun.

4. Know Your Stuff

Make sure you know how best to get results for your clients and use that knowledge to help them.

Have they heard about a new weight loss regime or training program? You need to be all over that with your critique and let them know what you’re planning for them is safer and gets better results. Be the go-to expert in your field, not just in the gym but online too. Start a blog to discuss the best way to achieve results and critique the latest fads.

Chances are, when someone compliments your client, they’ll refer that person to your blog or social media page, so it pays off to ensure you’re seen as a good knowledge base. Good personal trainer client retention is impossible to maintain if you’re seen as someone who isn’t speaking from a perspective of authority.

5. Draw Attention To The Future

When it comes to PT client retention, one of the most important elements is always focusing on the future. This instils the idea that your value to them will never become obsolete and that you’ll always be able to help them progress, even if they hit the initial goals they set out to achieve.

For example, say you’ve been working with your client for six months, and they’ve lost most of the excess weight they were hoping to lose.

You can increase your chances of PT client retention here by saying something like, ‘now that we’ve almost hit your weight loss goal, it’s time to start thinking about how we can improve your strength and body composition’. Or you could say, ‘in two weeks, we’ll change your diet to accommodate your goals more aggressively to avoid a plateau in your training.’

Planning ahead opens your clients up to new goals and lets them know they need you to help them stay on track to achieve them.

6. Track Their Progress

Your clients will be keeping tabs on how they are improving, but you need to be all over it.

Use an app which can be found in our Personal Trainer Coaching Apps section to visualise their progress through graphs and charts and even upload progress photos to refer to every few weeks. Emphasising the value you’re adding to your client’s lives is important for PT client retention.

Not only does it show them how far they’ve come thanks to working with you, but it demonstrates the possibility of exceeding their expectations. Once they realise they’re making more progress than heading to the gym alone, they’ll likely continue their fitness journey with you.

7. Always Be Available

Every client wants to feel like you are tuned into their progress, so constant contact helps build a strong relationship and lets them know that you care.

Go easy on the ‘how is the dog feeling’ texts but send them a message now and then to let them know that you’re pumped for the next session or to offer good advice on some new supplements that may help them. In addition, being available when they text you helps strengthen PT client retention rates, as they now have access to advice when you aren’t around. 

8. Go The Extra Mile

There’s one sure fire way to prevent your clients from leaving you for another trainer - always strive to go above and beyond their expectations of you.

Treating them to a coffee after your session, buying them a token gift on their birthday, or gifting them helpful recipe books to keep them motivated will allow them to see how thoughtful you are and help you to stand out. Next time their friend mentions how their personal training sessions are a little monotonous, they’ll make a mental comparison and realise how fortunate they are to have picked you.

If you’re lucky, they might even make some referrals.

9. Re-Visit Your Payment Structure

One of the biggest mistakes for increasing PT client retention is signing new recruits up through block payments. These are one-off payments that sell personal training through a set period of weeks rather than through a monthly payment plan.

For example, you may sell a 12-week training programme with three weekly sessions to a client for £799. But the issue here is that once this initial period is over, the client has little incentive to continue training with you - they’ll expect to get into shape during this time and no longer require a personal trainer.

The solution is switching to a monthly payment structure instead, where clients sign up for your services indefinitely:As you can see, this option works similarly to the average gym pricing structure.

It provides you with at least six months of guaranteed income rather than just a few weeks. It also makes it much more likely for your clients to stick with you, as they’re unlikely to cancel if they begin with the intention of working with you over a long time.

The Real Reason People Pay Personal Trainers (It’s NOT For The Training)

You’ve already taught them the exercises they need to do. They know how often they’re supposed to work out. They know how they should eat.

Do you ever wonder why clients continue to show up to your training sessions, day after day, week after week, month after month, year after year?

Everything is in place for them to reach their goals, so why do they still need you?

Sure, part of it is your great personality. But there’s something deeper.

What’s the thing they can’t do themselves, the thing that makes the trainer-client relationship so powerful, the thing that enables clients to get results? One word: Accountability.

To create real change, clients need to go out of their comfort zone... and stay there.

That’s not easy to do on your own, even if you have all the knowledge you need. And so they turn to you to keep them on track.

Great news for you, because it keeps you in business.

But what if you could provide that support and consistency clients need without having to physically meet with them and guide them through each training session?

You’re still providing a vital service - accountability - that clients will absolutely still value and pay for.

But you’re doing it more efficiently, saving time that you can use to serve more clients (or take a much-needed break!).

Providing valuable services that

• help more clients achieve their health and fitness goals and
• make life easier for Personal Trainers

...is the whole point of online coaching! - more to come on this article soon.

10 Personal Trainer Qualities That Count

Personal trainers are enthusiastic people who are passionate about helping others hit their fitness goals. With a genuine interest in their clients they help them adopt positive daily habits that improve health and well-being. This is achieved by creating tailored fitness programmes that keep clients motivated, tracking forwards to achieve their goals.

Clients may be seeking weight loss, to gain muscle or, to help address a health issue and your coaching and expertise will pave the way. However, good personal trainers know that it’s not just the calibre of their training plan that counts but also their values, attitude and mind-set. In other words, to excel in this profession, you are going to need certain qualities.

Why do skills matter?

Ask any Personal Trainer and they will tell you that to deliver the very best client experience and desired results it’s essential to form positive, motivational relationships.

Put simply, clients have to trust your expertise, knowledge and credibility. This sets the foundation for them to try new things together with a willingness to break old habits.

But why is this so vital to success?

• Your clients will feel at ease working with you and look forward to their personal training sessions.
• Clients will have confidence you are making the right exercise choices for them, serving their best interests.
• Adherence to exercise for many clients is a challenge. A good relationship with their Personal Trainer helps them stick to their exercise programme.
• Clients will feel you are working together. This ‘win win’ relationship means they’re far more likely to adopt the advice given.
• Loyalty pays. Nurturing successful positive client relationships secures regular booked appointments, growing your personal trainer salary overtime.

1 – Honesty

Top of our PT skills list, and also detailed in the CIMSPA code of conduct is honesty. Being able to build open, honest working relationships with your clients is pivotal to delivering long term results.

Undeniably clients will have all sorts of ambitions for the changes they’d like to make. It’s the personal trainer’s role to assess and identify client capabilities and to establish realistic goals and targets.

In truth a client who sees you for an hour once a week is going to make most of their gains outside of your personal training sessions. Through fostering relationships where your client is confident sharing all the facts you can make steady progress.

2 – Motivating

Personal training is a varied job. No two clients are the same. You will frequently need to adopt a wide range of motivational styles that cater for different needs. While one client may be really driven by an upbeat, interactive approach, another may find this irritating and switch off.

By engaging with clients on an individual level you can communicate your expertise in a way that spurs the right attitude and behaviour, maximising motivation. Often this creates a ripple effect as they value the time you are investing to help them, and this encourages further dedication to their fitness goals.

3 – Open Communication

Being a good communicator is essential for all aspects of the PT role. Clients will have different reasons for why they wish to improve their fitness. As you explore this you will need to adapt your communication style and methods accordingly.

Whether it’s striking up a conversation with a new enquiry or listening to and responding to a client who has had a difficult week, you need to be ready to respond in an appropriate manner.

Open communication channels enable you to give instruction and receive feedback. Plus, they build trust enabling your client to feel comfortable sharing details with you and asking questions.

As you build relationships with your clients they will open up more and more about their own challenges. For example, with their weight, health or personal life and it’s your job to show understanding and support.

But it doesn’t stop there. Great communication is an attribute that’s fundamental to your wider network and business success. For example, doctors, physiotherapists and other referral partners who can all help grow your reputation and refer business your way.

4 – Supportive

Another important quality of a good personal trainer is being supportive. Clients are on a journey that at times will be challenging and by understanding their feelings you can offer meaningful solutions.

Being able to support the issues clients are facing requires adopting a ‘can do’ attitude. For example, if an exercise is too demanding for your client be ready with regressed alternatives that get the job done.

To be sure you’ve understood things correctly try and ‘put yourself in your customer’s shoes’. Known as empathetic intelligence, this helps to truly understand your client, and tailor support, whilst maintaining your own perspective.

5 – Customer Focused

Providing great customer service is vital. After all, clients have the option to go elsewhere if the personal training service is lacking. On the other hand, deliver awesome service to clients and you tap into an easy source of competitive advantage.

As fitness professionals it’s important to strike the balance between service and client expectations. For instance, a client looking for dietary advice may feel disappointed to discover this isn’t within your remit. However, rather than leaving it there, by recommending an amazing dietician in your network you deliver on both service and the trainer-client relationship.

Understandably, your client should be your only customer (and focus) for the duration of their session. But take a glance around the gym and you’ll spot PT’s on their mobile or having a quick chat with a gym member or colleague. In reality, staying 100% customer focused can be harder than it first seems.

6 – Loyal

Demonstrating client loyalty helps build supportive goal orientated relationships.

On a simple level this involves doing what you say you will and meeting expectations. For example, turning up on time, carrying out pre-session safety checks and having a pre-prepared fitness programme ready to go.

But how does a PT demonstrate loyalty characteristics on a deeper level? This involves consistently providing a service that delivers on perceived value, satisfaction or success.

Let’s say your client enjoys the training session far more than they expected to, then you’ve raised their satisfaction levels. Perhaps, they’re seeing great results from working with you raising their likelihood of success.

These trust building experiences drive loyalty in you and your service for the long-term.

7 – Friendly

Another important personal trainer quality is being friendly. Clients should be welcomed, find you approachable and enjoy their sessions.

The key here is to strike the right balance for each client whilst managing your session plan. For instance, by using the rest periods in a strength training programme to check-in and build connections.

Adopting a friendly attitude helps build open relationships, with an easy communication flow between you and your client. This friendliness is determined by both verbal and non-verbal communication.

To demonstrate this, imagine you are praising a client for a great session where they worked really hard. In the first example, you are looking away with crossed arms. Consequently, your client is puzzled as to whether you really mean it. However, in the second example, you look at them directly, smile, share results from your notes and are really enthusiastic. Your client feels ‘on top of the world’ and can’t wait for the next session!

8 – Empathetic

Without doubt to succeed in a personal trainer role you need to demonstrate empathy for your clients. Empathy is a communication skill that helps forge relationships.

It helps you to recognise different client circumstances and offer tailored support, understanding and insight. Used correctly this enables you to support clients through setbacks and challenging situations.

9 – Knowledge

This is paramount in terms of the skills needed to succeed as a personal trainer. Knowledge can be broken down into two aspects.

Firstly, your technical knowledge, which refers to your professional expertise. For example, you studied anatomy and physiology in detail at level 3, therefore you have a high competence in explaining exercise selection and muscle groups targeted.

Second, is industry knowledge. Consider this as your wider understanding of the active leisure sector, changes and key trends.

Be willing to share the technical expertise you acquired during your Personal Trainer course, alongside your wider understanding of the industry. This will help you truly deliver the very best for your clients, maximising their experience.

10 – Ethical

The final value in our top ten personal trainer skills is that of ethical conduct. Sounds fairly obvious? Whilst this may be true, the real test is when you have to use your judgement and make decisions that may be unpopular with your client.

A great example is an enthusiastic client who requests four plus sessions per week. They really want to ‘hit it hard’ and get fast results. In your professional capacity you know they are simply not ready, placing them at risk of overtraining and injury. On the other hand, you could really use the income and four sessions a week is serious money.

All things considered be ready to stand firm. Work within your professional capabilities, the industry code of conduct and your client’s fitness levels at all times. Be ready to find solutions and a common ground that helps your client move forwards. So, in the scenario above you could set a medium term goal to work up to four sessions a week, based on hitting certain fitness targets.

How do your qualities match up?

If you’re considering personal training as a career it’s important to think about how your skills match up. What’s more if you’re changing profession you’ll have transferable skills that could be the perfect fit.

Who Are Savvy Personal Trainer???

The Fitness/Personal Trainer Industry is growing at a phenomenal rate and sometimes it can be hard to keep up and navigate the industry when it comes to the latest requirements, news, software and idea’s - generally speaking a way to move your fitness business forward.

We launched www.savvypersonaltrainer.com as an online resource for those in the fitness industry where they can easily access all of their essential requirements on one website, from Creating An Online Personal Trainer Website, Getting Insurance, Personal Trainer - Coaching Apps to Footwear & Clothing, Training Equipment and much more.

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